Privacy Policy

At Cheshire Cabs, your privacy matters to us. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you use our services, visit our website, or contact us directly.

By using our website or booking a ride with us, you agree to the terms outlined in this policy.

1. Information We Collect

We may collect the following personal data when you interact with us:

a) Information You Provide Directly

• Booking details: Name, phone number, email address, pickup and drop-off addresses, special requests.

• Payment information: Credit/debit card details (processed securely via third-party providers).

• Corporate account details: Company name, billing contact, invoicing address.

b) Information We Collect Automatically

• Device data: IP address, browser type, operating system.

• Website usage data: Pages visited, session duration, and booking behaviour (via cookies).

• Location data: If you use our mobile website and enable location services.

2. How We Use Your Data

We use your information to:

• Process and manage your taxi bookings.

• Send booking confirmations, receipts, and driver contact details.

• Provide customer support and respond to inquiries.

• Improve our website functionality and service quality.

• Manage business accounts and generate invoices.

• Comply with legal and regulatory requirements.

We do not sell your personal data to third parties.

3. Legal Basis for Processing

We rely on the following legal bases under the UK General Data Protection Regulation (UK GDPR):

• Contractual necessity: To fulfil your booking request.

• Consent: For optional services (e.g., newsletters or marketing).

• Legal obligation: To retain records for tax and licensing purposes.

• Legitimate interest: To improve our services and customer experience.

4. Data Sharing & Third Parties

We only share data where necessary and never for marketing resale.

• Drivers: Your name, pickup location, and contact number are shared with your assigned driver.

• Payment processors: Secure third-party services process transactions (we do not store card details).

• IT providers: Our booking platform and email systems are managed by trusted technology partners under strict data security terms.

• Law enforcement or authorities: When legally required.

5. Data Retention

We keep booking and payment records for up to 6 years for tax, legal, and regulatory compliance. Contact details and email communications are stored securely and deleted when no longer necessary.

6. Cookies & Analytics

Our website uses cookies to:

• Remember your booking preferences.

• Track website performance via Google Analytics.

• Enable secure payment functionality.

You can control or delete cookies in your browser settings at any time. By continuing to use our site, you consent to our use of cookies.

7. Your Rights

Under the UK GDPR, you have the right to:

• Access your personal data.

• Correct inaccurate or outdated information.

• Request deletion of your data (where legally permissible).

• Object to or restrict processing.

• Request a copy of your data in a portable format.

To exercise any of these rights, email us at info@cheshirecabs.com.

8. Data Security

We take data protection seriously. Our systems include:

• SSL encryption on all web traffic.

• Secure off-site servers with 24/7 monitoring.

• Regular software updates and vulnerability checks.

• Staff training on GDPR and data handling best practices.

9. Children’s Privacy

Our services are not intended for use by children under the age of 16 without parental consent. We do not knowingly collect personal information from minors.

10. Contact Us

If you have questions or concerns about this Privacy Policy or your data, please contact:

Data Protection Officer
Cheshire Cabs
📧 info@cheshirecabs.com
📞 0775 – 99999 – 34